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Week5 Ad collection | Data Auction | Shop it |

Writer's picture: Xiaotian PengXiaotian Peng

1.Data Auction

One day you may be like the heroine of this TVC, whose phone data has been bought at an auction as a "lot" by someone with an axe to grind, whether it's payment information, transaction history, text messages or emails.

The TVC, produced by SMUGGLER, a video production company that has worked with Apple on a number of occasions, is, as you can see, a 'Privacy on iPhone Data Auction', bringing to light the dark industry of data trafficking that is hidden from public view, as a reminder not to allow your phone to be tracked at will.


2.Shop it Your Way

Note the time shown on the CCTV in the top right corner, shopping apps after 1am.


Buying things that cannot be tried on openly in the mall out of personal fetish.


Having just purchased a skincare product and being dissuaded from it by a bad review from a buyer.


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